"Cosmetics" actually includes skin care products, beauty salon products and perfumes. All kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products; shampoo, conditioner, hair dye, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as beauty salon products; and perfume can always be its own family. Cosmetic glass bottles occupies a considerable part of the value of cosmetics, and exploring cosmetic glass bottles has always been a compulsory course for many manufacturers.
1. The main functions of cosmetic glass bottles
General cosmetics are mostly liquid, cream or paste, and do not have a distinctive appearance. Only through exquisite and unique glass bottle design can it show its own characteristics. Therefore, cosmetics generally rely on glass bottles to sell well. From the perspective of consumers, it is first necessary to attract consumers' attention, and then trigger consumers' desire to buy. That is, only when the cosmetic glass bottle attracts people's attention, will the subsequent series of behaviors occur.
According to research on human eye movements, humans respond the fastest to color. The power of the glass bottle may depend on how to reconcile the color contrast to make it lively and eye-catching in the store, and soft and not dazzling after buying it home. When consumers are attracted by advertisements to stop and linger in front of cosmetic display racks. If the glass bottle makes it purchase, then the glass bottle design is a failure. Fashionable, eye-catching, energetic and interesting outer glass bottle design and new adoption are one of the means for cosmetics manufacturers to win.
2. Improving the taste for fashion
In people's daily life, cosmetics are becoming indispensable products. While cosmetics beautify their lives, they also form a consumer market that contains huge business opportunities and cannot be ignored. Various skin care concepts are emerging in an endless stream, and all kinds of cosmetic glass bottles are dazzling. Many products sell not only effects, but also fashion and culture. The fashion and culture of cosmetics are usually what we call taste.
How to reflect the taste of cosmetics, in addition to product advertising and product counter display, glass bottles are an important link. Appropriate glass bottles can not only directly stimulate the senses of consumers, but also reflect the taste of the product to the fullest. Therefore, as the "coat" of the product, the glass bottle not only has the function of holding and protecting the product, but also has the function of attracting purchase and guiding consumption.
3. Increasing value
The psychological value of cosmetics is very important. For the same 4g lipstick, the price of Shiseido, CD, Lancome, Givenchy, etc. is as high as hundreds of yuan, while the price of some brand lipsticks is generally only tens of yuan or even lower. This includes the psychological value of factors such as the appearance of the product itself, glass bottle decoration, trademark, corporate image.